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Start with the smallest system that solves the problem.

Sometimes it is one recurring workflow. Sometimes the work spans a team, a marketing function, or several tools that need to work together. We start with what keeps landing back on you and scope the work to fit. The First Hire is one place to begin, not the limit of what I build.

Faigy Gilder seated at her desk

Notion Academy badges

Advanced · Notion AI

UX Design Certificate

General Assembly

Master of Public Administration

NYU Wagner

Senior Advisor

Nonprofit Marketing Guide

The First Hire

When the notes, follow-ups, and loose ends keep coming back to you, we set up one working system in Notion and Claude. I prepare before we meet, adapt it with you in 90 minutes, and hand it over ready to use. $750 once; paid plans are roughly $40 a month total.

Team systems and training

When a team needs clearer handoffs or a shared way to use AI and its tools, I train staff around the work they actually do. The scope is shaped with your team, not handed down as a generic workshop.

Custom Operating System Build

When several workflows, people, and tools depend on someone holding everything in their head, I build the missing connections over a custom 3–6 month engagement, then transfer ownership to your team.

Fractional CMO

A systems build ends with a handoff. If you need someone to keep leading the marketing function, I take on a small number of ongoing partnerships with a defined monthly scope.

Google Ad Grant Membership

A working acquisition channel without turning your staff into Google Ads specialists. I set up the account and conversion tracking, train its staff owner, and stay available for compliance and performance support.

Not sure which one fits?

Tell me where the work keeps coming back to you. I’ll suggest the smallest useful starting point, even if that means we do nothing yet.

Get in touch